01Hospitality
A welcome that feels considered.
Artwork can help a guest understand the character of a room. We consider the setting, materials and experience you want to create, then build a selection that belongs in that context.
ODE In Residence
Your walls, curated — and never finished.
We bring an Art World into your space: original work by our artists, chosen for how you want people to feel. Nothing to buy up front. Your guests can buy what they love — and every sale makes room for something new.
- Nothing to buy up front
- Framed, installed and insured
- Artists earn every month
Why not just buy art?
Most art in a business is bought once — and never really seen again.
| Buying art | ODE In Residence | |
|---|---|---|
| Up front | A large sum before anything is on the wall. | A monthly fee. Nothing to buy. |
| Choosing | Your taste, your risk. | Chosen for how you want people to feel — with a reason for every work. |
| Over time | It hangs there until nobody notices it anymore. | It renews itself: when a work sells, a new one arrives. |
| The practical part | Framing, hanging and insurance are yours to arrange. | Framed, installed and insured by us. |
| The artists | Paid once. | Paid every month their work is on your wall. |
How it works
Four steps. You only take the first.
After the Space Study, everything is on us — from the frames to the hammer.
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01
Space Study
We agree the feeling of the space with you. You receive a proposal: the works, shown in photos of your own space, with a reason for each.
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02
Installed
We frame, deliver, hang and insure every work. You don't lift a finger.
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03
On show, for sale
Every work has a small label with its story and a way to buy it. Guests take home what they love; your space shares in every sale.
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04
Renewed
When a work sells, we bring a new one. At every yearly renewal, a fresh selection in the same feeling.
Never finished
A wall that renews itself.
No rotation schedule, no disruption. Your walls change when it matters: when someone falls for a work.
- An edition sells? The buyer receives a new copy at home — the work on your wall stays.
- An original sells? A small dot marks it as sold. On our next visit, a new work takes its place.
- Every year, at renewal, a fresh selection in the same feeling.
For your kind of space
Chosen for how your space is used.
02Care & wellbeing
A calmer, more welcoming setting.
In a care setting, we consider comfort, clarity and the people who use the room. The selection is shaped around the environment and its day-to-day needs.
03Workspaces
Art chosen for the way the space is used.
We shape the selection around the room, the people who use it and the brief agreed with you.
We work withHospitalityHealth & WellbeingWorkspacesRetail & Public Spaces
How we think
How we'd choose art for a hotel lobby
We haven't hung this one yet. That's deliberate. Here's how we'd decide what belongs here.
We consider visual complexity, depth, materials and the way people use the room alongside your brief. These are guides for selection, not promises of a specific commercial or psychological result.
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01 — Start with the business
What does this space need to achieve?
Signal quality. Encourage guests to linger. Strengthen the hotel's identity.
First the business outcome. Then the feeling.
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02 — Turn business into experience
What should people experience?
Considered. Calm. Quietly confident. Distinctive.
The business outcome becomes a human experience.
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03 — Set the perceptual criteria
What must the work itself do?
Among the criteria we weigh:
Visual complexity
Moderate rather than high — enough variation to sustain attention without increasing cognitive load.
Depth & spatial cues
Sufficient depth to invite looking without creating perceptual uncertainty.
Natural structure
Organic, non-geometric variation where appropriate.
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04 — Select for effect
Which work belongs here?
Against the criteria, the architecture, the identity — and the intended experience.
Not the prettiest. Not the safest. The work that best serves the space and the people in it.
The aim: selected works should feel at home in the space and give people a reason to look again.
Now in pilot
A Living Canvas. The part that changes.
Add a screen with a digital Art World programme: new works every month, chosen for the same feeling as your walls. The physical works stay and sell — the canvas keeps the room moving.
- A new programme every month, without anyone visiting
- Digital works licensed from our artists
- On a screen you already have, or one we arrange
Plans
Start small. Grow when it works.
Where it begins
Space Study
€450one-off
The feeling, the works and a reason for each — shown in photos of your own space.
- A feeling brief with you
- A proposal of works, visualised in your space
- Credited in full against your first year
No obligation to continue.
Most chosen
In Residence
€345per month, from
One space, four to five original works, chosen for how you want people to feel.
- Framed, installed and insured
- Guests can buy — your space receives 10% of every sale
- A new work whenever one sells
- A fresh selection every year
- Keep a work you love: three months of fees count toward it
12-month minimum.
For larger spaces
In Residence Plus
€645per month, from
Eight to ten works, or several spaces — a lobby and a restaurant, a practice and its waiting room.
- Everything in In Residence
- One coherent Art World across spaces
- First choice of new works from our artists
12-month minimum.
Living CanvasA digital Art World programme on a screen, renewed every month.
+€125 / monthAcquirePrefer to own? We select and install works for you to buy outright.
Per workPrices excl. VAT. The final fee depends on the space and the works — you receive a written proposal before anything is agreed.
Fair to everyone on the wall
Where your fee goes.
Every month, part of your fee goes straight to the artists whose work is on your walls. We think that's how art in business should work — and it's a story worth telling your guests.
Five founding venues.
The first five spaces receive the Space Study free and their first month free. In return, we may photograph the space and share your experience.
Apply as a founding venueGood to know
What businesses ask us first.
From €345 a month for one space with four to five works, for at least twelve months. It starts with a Space Study of €450, which is credited in full against your first year. Prices excl. VAT.
They buy it through ODE, via the label next to the work, and your space receives 10% of the sale. For editions, the buyer receives a new copy and the work on your wall stays. For originals, a small dot marks it as sold and we bring a new work on our next visit.
We do. Every work is framed, installed and insured by ODE for as long as it hangs with you.
Yes. Three months of your fee count toward any work on your walls.
You renew with a fresh selection in the same feeling — or we collect the works. Ending costs nothing.
Yes. We can take the brief from your designer or architect and fit the selection into their plan.
Start here
Let's find the feeling of your space.
Tell us a little about your business and the space. We'll reply personally with a first direction and a time for your Space Study.
- Within one working dayA personal reply, and a first thought on the feeling of your space.
- Your Space StudyA proposal in photos of your own space. €450, credited in full if you continue.
- Nothing is fixed until you say soScope, works and fee in writing before anything begins.